Barb Caffrey's Blog

Writing the Elfyverse . . . and beyond

#Authors: Get Real on #SocialMedia and Readers Will Respond #ASMSG #IARTG

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Mr. and Mrs. N.N. Light are a married writing team with a lot of heart and perspective. I like them greatly, and think their ten tips are fantastic. Give ’em a try!

POTL: All Things Books, Reading and Publishing

hexagon-1743514_1280“Marketing is first and foremost about connecting.” – Wendy Paine Miller

Today’s publishing market requires authors to wear several hats, one of them being marketer. For many authors, they haven’t a clue what to do or how to get the word out about their book(s). I see it all the time on Twitter, Google+, Facebook, LinkedIn; authors posting about their books in an unending stream of impersonal tweets and posts.

“BUY MY BOOK! BUY MY BOOK! BUY MY BOOK, PLEASE!”

I shake my head because these authors miss the whole point. Social media is at its core, social. It’s a powerful marketing tool, if you know how to use it. Let me give you an example:

Back in 2012, I wrote my debut novel, Princess of the Light. When the time came to edit and publish it, I started chatting with some of my Twitter followers about it. Nothing…

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Written by Barb Caffrey

January 9, 2017 at 7:10 pm

Posted in Uncategorized

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